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Activities and Press Review
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 LET'S DRINK SOME WINE
Argentina is the world's fourth largest wine producer and also its
fourth wine imbiber, in terms of wine per person per annum. This, in
itself, means little until we understand that much of this wine is
superior and even world standard. Visitors arriving in Argentina for... |
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 THE GLOBAL CONTEXT OF ARGENTINE WINE PRODUCTION
Argentina
has 210,639 hectares of vineyards (1996), or 2.70% of the
world’s vineyard area. Between 1982 and 1992, an important decrease of
close to 115,650 hectares occurred in vineyard surface area. This is a
significant figure... |
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 MARKETING WINE IN THE NEW MILLENNIUM
I'm going to use the term "young adults" today, which will mean 21 to
30-year olds. The term Generation X gets thrown around a lot, and its
definition varies depending on who's using it and in what country it's
being applied to. But officially, Gen X are those born in the U.S.
between 1961 and 1981, and represents 80 million people...
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 TIERRA DEL FUEGO, ARGENTINA
The Antarctic tourist season begins in November and ends in mid March.
During these summer months several vessels, mainly cruise ships, offer a
trip to the "White Continent". After departing from the port of Ushuaia,
the ships head south through the famous "Drake Passage" towards the
northwestern tip of the Antarctic Peninsula situated about 1.000 km off
Tierra del Fuego... |
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 PERSONALITY
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It's an acceptable influence in almost every aspect of our lives - the
friends we make, the careers we choose, the cars we drive and the
clothes we wear. But when it comes to wine, the influence of the
winemaker's personality is rarely discussed. Campbell Mattinson ventures
out to see just how much the winemaker's personality affects the wines
they make...
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 What on Earth are
appellations
Understanding appellations isn't that hard. Don't let the subject
intimidate you! Appellations are nothing more than plots of land --
pieces of this earth.
Strictly speaking, "appellation" names the place where grapes used to
make a particular wine were grown. It's a road map to the source. That
place, ideally printed on the wine label, can be as vast as a country or
as small and specific as a single vineyard. For example, "Napa Valley".... |
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 In
keeping with our vision of "To become high quality and innovative
producers and marketer of wines", our portfolio of products
reflects the wide variety of choices demanded by today's consumers, in
every style and every price range.
Today's wine drinkers demand quality, value, and—most importantly—variety.
To meet their needs and those of our distributors, we offer a portfolio
of wines that suit almost any occasion, taste or budget.
To meet the demand of wine lovers, who want outstanding quality, LES
YEUX has captured the character and flavor of some of Argentina’s most
selected wines. |
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The
life of a wine and food lover is exciting and pleasant. One of the
most exciting experiences is an invitation to discover wines and food.
There we would have opportunity to live different sensations. How could
we say no?